SHOPPERS REBEL AGAINST STORES WITH PRODUCTS IN LOCKED DISPLAYS
MOST SAY THEY WILL BUY THEM ELSEWHERE
As more and more grocery and drugstore retailers put high-value goods inside locked display cases to thwart shoplifting, they do so at the peril of lost sales and unhappy customers. That is the message from a majority of shoppers polled by Consumer World who say they would prefer to shop somewhere else for items they want when they are inaccessible.
The survey asked over 1,100 Consumer World readers what they typically do when a grocery or drugstore product they want to buy is located inside a locked display case. They responded as follows:
"Most shoppers don't want to be bothered flagging down a store clerk when a product they want to buy is locked up," explained Consumer World founder Edgar Dworsky. "And at stores like Target where many health and beauty aids are under lock and key, how do you read product labels and compare items often in different cases with a clerk hovering over you?"
How do you feel? You can add your comments here (or read others').
Tide displayed inside locked cases at a Star Market in Somerville, MA
Retailers seem to have found themselves in a no-win situation. Locking up products has "backfired in almost every way" according to a recent Bloomberg report.
The Consumer World poll - a non-random survey of 1,124 of our readers -- was conducted online August 26 - September 2.
September 9, 2024
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