Week of July 31, 2023
(see last week)
Consumer World Original
MrConsumer got a little excited when he saw a story last week in the Wall Street Journal saying that Walmart was going to offer social security recipients a 50% discount on its Walmart+ membership -- a free shipping program like Amazon Prime. But then he read the fine print.
That is our Mouse Print* story this week.
You can't browse a grocery store or pharmacy without being subject to flashy labels that promote health benefits. You might find "prebiotic" sodas that supposedly support "gut health." You'll see "medical-grade" serums and "skin detoxing" treatments. In the supplements aisle, you will find promises of "immunity support," "hormone balance" and "energy enhancing" benefits. This story discusses "sciencesploitation" and how to spot it.
[Ignore CNBC ad at start.] With warning labels seemingly everywhere and on everything, no wonder they are losing their effectiveness. Experts have developed two criteria for effective warning labels: 1) they must provide new information to consumers, and 2) the consumer must find the information credible. Here are more details about why warning labels need improvement and how to do it.
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